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UK PERFORMANCE MARKETING AGENCY

Performance Marketing That Generates Qualified Enquiries Form Submissions Booked Calls Sales Opportunities

Get a free lead flow review showing where your current marketing is losing leads, what is wasting budget, and what to fix first.

4.9 from 200+ reviews

What you get when you get started

  • Review your current lead flow and conversion path
  • Identify where enquiries and budget are being lost
  • Highlight the fastest wins across ads, SEO or web
  • Leave with clear next steps tailored to your business

Best fit for businesses ready to improve lead quality and conversion.

We are industry-leading experts...

Scale your campaign with years of expertise – our award-winning PPC team will be your strategic partner for sustainable business growth.

Prolific North
Awards 2020
UK 2020
SEARCH AWARDS
WINNER
UK
DIGITAL
GROWTH
AWARDS
2020 WINNER
The Drum®
Search Awards
WINNER
Get Started

See where your marketing is leaking leads

We review your traffic sources, landing pages, website and enquiry path to show where leads are being lost, where budget is being wasted, and where the biggest growth opportunities are.

No obligation. 100% free insights.

Lead flow review

We map out exactly how prospects move through your funnel to find drop-offs.

Conversion leak check

Identifying the friction points on your landing pages costing you direct sales.

Channel opportunity

Discovering untamed traffic sources and where your competitors are winning.

Clear action plan

Walk away with a prioritized checklist of high-impact fixes you can implement today.

Let’s talk about your salon

Tell us a bit about your salon and we’ll get back to you with next steps.

4.9 from 200+ reviews

Prefer email? contact@theshiftlabs.co.uk

7 Lead Leaks...

Free Checklist

7 Lead Leaks Costing UK Businesses Enquiries

A practical checklist showing the most common reasons websites, landing pages and campaigns fail to turn traffic into enquiries.

We respect your privacy. Unsubscribe anytime.

The Industry Standard

Chosen by the City's
Finest Salons

SPACE NK CultBeauty Sephora LOOKFANTASTIC Charlotte Tilbury KIEHL'S Aesop SPACE NK CultBeauty Sephora LOOKFANTASTIC Charlotte Tilbury KIEHL'S Aesop SPACE NK CultBeauty Sephora LOOKFANTASTIC Charlotte Tilbury KIEHL'S Aesop
Beauty salon interior
★★★★★

"We had to add two extra chairs just to keep up with lash and brow appointments. The demand was instant."

Amelia Rose

Amelia Rose

Owner, The Brow Loft

Treatment Revenue Generated

£4.2M+

Directly tracked from campaigns in the last 12 months.

"The most transparent agency we've worked with. I know exactly what each treatment enquiry costs us."

EL

Emma Lewis

Clinic Manager, Lumi Skin

Beauty treatment room

"Midweek facials used to be quiet. Now we have a waitlist."

Sofia Turner • Director, Glow Atelier

Growth

+45%

Proven Outcomes

We don't just drive traffic.
We drive demand.

Clicks and impressions look great on a dashboard, but they don't pay the bills. We measure our success by the quality of your leads, the growth of your revenue, and the predictability of your pipeline.

£45M+
Client Revenue Generated
150+
UK Businesses Scaled
Dental Clinics
3.2x

Increase in high-value treatment consultations within 6 months.

"Reception can actually plan ahead now. We are seeing significantly better quality enquiries and far fewer time wasters."

Aisha Khan
Aisha Khan
Practice Manager
Roofing & Home Services
-42%

Reduction in Cost-Per-Acquisition while doubling lead volume.

"We went from stop-start weeks to a steady run of enquiries. The diary stays full without us having to chase the work."

James Walker
James Walker
Director
B2B Technology
£1.4m

Trackable pipeline value generated through full-funnel strategy.

"Reporting is finally clear. We know exactly what is working, what isn't, and where we need to tighten our spend."

Tom Hughes
Tom Hughes
Head of Growth

The Problems Beauty Salons Face

Appointments can be inconsistent and cancellations create gaps.

Flexible Options

Ready to scale your salon revenue?

Stop guessing with your marketing budget. Choose a plan engineered for ROI and start seeing measurable growth in 30 days.

Includes 30-day money-back guarantee on all starter plans.

POPULAR
Activation Protocols

Marketing Channels

Precision tools for every stage of the client journey. We deploy platform-agnostic strategies tailored to your salon market.

Search Ads

Capture customers actively looking for your services. We bid on high-intent keywords to secure ready-to-buy leads.

Deploy Module ->

Social Ads

Reach the right people in your area. We use demographic targeting to build awareness and retarget visitors.

Deploy Module ->

Maps

Dominate search results. When neighbours search for "near me", we ensure your business appears in the map pack.

Deploy Module ->

Enquiry Capture

Drive enquiries and bookings, not just clicks. We optimise campaigns to get clients requesting treatments.

Deploy Module ->
Our Expertise

Digital Capabilities for Beauty

We build and optimise every layer of your client acquisition stack.

WEB

Web

High-performance digital experiences that showcase treatments and convert visitors into bookings.

01 Web Design
02 Treatment Menus
03 Online Booking
04 Membership Pages
05 Gift Cards
06 Aftercare Pages

MEDIA

Paid Media

Scalable acquisition channels. We put your treatments in front of the right people at the perfect moment.

01 Google Ads
02 Instagram Ads
03 TikTok Ads
04 Meta Ads
05 Offers
06 Retargeting

CONTENT

Content

Storytelling that sells. We craft treatment-led visuals and copy that drive consultations.

01 Before/After Reels
02 Creator Collabs
03 UGC
04 Photography
05 Videography
06 Copywriting

SEO

SEO

Long-term organic growth. We optimise your digital footprint so clients find your treatments.

01 SEO
02 Google Business Profile
03 Service Pages
04 Reviews Strategy
05 Blog Writing
06 Web Copy

Request your free lead flow review

Tell us about your salon and the bookings you want to generate.

  • Quick review of your current appointment flow
  • Identify where enquiries and rebookings are leaking
  • Recommend the best channels for your treatment mix
  • Clear next steps to increase appointment volume

Results vary by market.

Prefer email? contact@theshiftlabs.co.uk

Core Principles

Our Promise

We are not just another marketing agency. We are your growth partner, obsessed with your bottom line.

Results Focused

We measure success by paying customers, not clicks or impressions. Your revenue is our only KPI.

Industry Expertise

We specialise in beauty and aesthetics businesses. We know the neighbourhoods, the competition, and exactly what works.

Tailored Strategy

No one-size-fits-all. Every market is different. Your campaigns are customised specifically to your needs.

100% Transparency

You always know exactly where your leads come from and how you are performing. No hidden data.

System Knowledge Base

Frequently Asked Questions

Everything you need to know about our operational process.

Can you help fill my appointment diary?

Yes. We focus on consultations, treatment bookings, and repeat visits so your diary stays full, not just clicks.

Do you work with booking platforms like Treatwell or Fresha?

We can optimise those profiles, but our priority is building direct bookings so you reduce platform fees.

How soon can we see results?

Most salons see an uplift in enquiries within 2-4 weeks as campaigns optimise. Performance improves over the first 90 days.

Do you create content too?

Yes. We produce and test before-and-after content, offers, and social creative that drives enquiries.

Is there a contract?

No. We work month-to-month and earn results each month.

Can you improve rebooking and retention?

Yes. We build rebooking flows and follow-ups to increase repeat visits and lifetime value.

Will you track enquiries and bookings?

Absolutely. We track phone, form, and booking confirmations so you know what drives revenue.

Do you work with injectables and laser treatments?

Yes. We tailor compliance-friendly messaging and audience targeting for regulated treatments.

Can you target specific areas?

Yes. We use radius and postcode targeting to reach ideal clients near your salon.

Which platforms do you use?

We are platform-agnostic and data-driven. We might use Google and Meta, Instagram, TikTok, and search. The strategy is customised to your goals.

Do you help with reviews and reputation?

Yes. We set up review requests and reputation workflows that build trust and improve conversion.

Do you handle Google Business Profile and SEO?

Yes. We optimise your profile, services, and photos to drive "near me" enquiries.

What makes you different from other agencies?

We specialise in beauty and aesthetics, focusing on enquiries, bookings, and revenue. Every strategy is tailored to your salon.

Ready to grow your salon?

Get in touch and see how we can increase enquiries and bookings in your area.