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PAID MEDIA MANAGEMENT

START PROMOTING YOUR BUSINESS
WITH PROFESSIONAL ADS
FROM £199/m.

We manage paid media campaigns that drive qualified traffic, reduce wasted spend, and generate measurable growth across Search, Shopping, and Paid Social.

4.6x

Average ROAS

-32%

CPL reduction

+38% Leads

Google Ads

Capture high-intent searches with campaigns built to convert.

42% View rate

YouTube Ads

Video campaigns that build trust and warm audiences fast.

CPL -28%

Facebook Ads

Targeted campaigns that scale demand in your area.

CTR +60%

TikTok Ads

Creative that stops the scroll and drives action.

We are industry-leading experts...

Scale your campaign with years of expertise – our award-winning PPC team will be your strategic partner for sustainable business growth.

Prolific North
Awards 2020
UK 2020
SEARCH AWARDS
WINNER
UK
DIGITAL
GROWTH
AWARDS
2020 WINNER
The Drum®
Search Awards
WINNER
Get Started

See where your marketing is leaking leads

We review your traffic sources, landing pages, website and enquiry path to show where leads are being lost, where budget is being wasted, and where the biggest growth opportunities are.

No obligation. 100% free insights.

Lead flow review

We map out exactly how prospects move through your funnel to find drop-offs.

Conversion leak check

Identifying the friction points on your landing pages costing you direct sales.

Channel opportunity

Discovering untamed traffic sources and where your competitors are winning.

Clear action plan

Walk away with a prioritized checklist of high-impact fixes you can implement today.

Request your free lead flow review

Tell us a little about your business and we'll review where your current marketing can improve lead quality, conversion and enquiry volume.

4.9 from 200+ reviews

Prefer email? contact@theshiftlabs.co.uk

7 Lead Leaks...

Free Checklist

7 Lead Leaks Costing UK Businesses Enquiries

A practical checklist showing the most common reasons websites, landing pages and campaigns fail to turn traffic into enquiries.

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Proven Results

Our Work

From home services to clinics, we reduce CPL and scale booked leads. Here is a snapshot of recent paid media wins.

+110

Qualified Leads / Mo

Client

Oakridge Roofing

Plumbing Tools Image
Lead Surge

Citywide Plumbing

Calls doubled in 6 weeks with search-led campaigns

4.6x

ROAS on Paid Social

Client

Luxe Aesthetics

-32%

Cost Per Lead

Client

Northline HVAC

House Landscaping
Seasonal Push

Greenleaf Landscaping

Spring enquiries up 180% in four weeks

£85k

Tracked Revenue

Client

Harbour Kitchens

58%

Lead-to-booking rate

Client

Brightwell Dental

A bed in a spa
Retargeting

Harbour Wellness

Repeat bookings up 2.1x with follow-up ads

Why Paid Media Works When It’s Structured
for Growth

Paid media is a fast feedback loop. When tracking, creative, and landing pages align, spend turns into predictable bookings.

Tracking &
Attribution

Clean conversion tracking so every pound spent is tied to a real lead or booking.

Intent &
Audiences

Tight audience targeting so you reach buyers ready to act, not passive browsers.

Creative &
Testing

Rapid creative testing to find winning ads and scale what performs.

Landing
Pages

Conversion-focused pages that match the ad message and remove friction.

Budget
Optimisation

Daily bid and budget tuning to lower CPL and increase ROAS.

0 %

The Reality Check

of paid spend is wasted without proper tracking and landing page alignment. Clean attribution protects your margins.

Delivery Framework

What Your Paid Media System Gets.

Campaign architecture, tracking, and optimisation so you scale bookings with confidence.

01

Account Audit + Plan

Full review of tracking, offers, and CAC targets with a channel-by-channel media plan.

02

Tracking Setup

GA4, GTM, and HubSpot integration with gclid/msclkid capture for clean attribution.

03

Campaign Builds

Search, social, and video campaigns structured around intent and offer alignment.

04

Creative Guidance

Ad creative briefs, messaging angles, and test plans to find winners fast.

05

Optimisation + Reporting

Weekly optimisation, bid management, and reporting tied directly to leads and revenue.

06

Retargeting + Funnel

Full-funnel retargeting sequences that convert drop-offs and warm audiences.

Performance Snapshot

Paid media that
Scale.

Live data from active campaigns.
See how spend turns into booked leads.

Home Services 90 Day Campaign

Execution Protocol

  • Search + call ads build
  • Landing page split tests
  • Call tracking + CRM sync

0

Booked Leads / Mo

Aesthetics 6 Month Campaign

Execution Protocol

  • Paid social creative testing
  • Offer + lead form optimisation
  • Retargeting sequences

0%

Cost Per Lead

Performance Engine

Paid media on
Autopilot

We do not just guess. Our AI engine monitors bids, audiences, and creative signals to prioritise spend that drives revenue. We tailor the package to your goals.

Predictive Bid Steering

Adjusts bids based on conversion probability so spend stays focused on high-intent traffic.

Audience Expansion

Identifies new lookalike and intent segments to scale volume without inflating CPL.

PROCESSING...

Creative Testing

Cycles ad variants and messaging angles to lift CTR and lower cost per lead.

Daily Optimisation

Reallocates budget across campaigns based on ROAS and lead quality signals.

Ready for Deployment

Scale your revenue
without limits.

Our algorithms adapt to your infrastructure in real-time. Experience zero-latency growth designed for the modern web.

Paid Media FAQs

Frequently Asked Questions

Answers to the most common questions about our paid media programmes.

How quickly can paid media show results?

Most campaigns show early wins within 2 to 4 weeks once tracking and landing pages are live. We keep optimising as data builds.

What budget do I need to start?

We recommend starting with a budget that allows for testing. Many clients begin from £1,500–£3,000 per month in ad spend, then scale.

Which platforms do you manage?

Google, YouTube, Meta, and TikTok are our core platforms. We can also run Microsoft Ads when it adds incremental volume.

How do you prevent wasted spend?

We use conversion tracking, negative keywords, creative testing, and weekly budget shifts to protect CPL and improve lead quality.

What reporting do I get?

Weekly snapshots plus monthly deep dives covering CPL, ROAS, lead quality, and next-step actions.

Request your free lead flow review

Tell us a little about your business and we'll review where your current marketing can improve lead quality, conversion and enquiry volume.

4.9 from 200+ reviews

Prefer email? contact@theshiftlabs.co.uk