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Paid Media Growth Agency

Paid media that turns clicks into
Customers.

Scalable acquisition across Google, Meta, TikTok, and YouTube with clear tracking and conversion focus.

4.6x

Average ROAS

-32%

CPL reduction

+38% Leads

Google Ads

Capture high-intent searches with campaigns built to convert.

42% View rate

YouTube Ads

Video campaigns that build trust and warm audiences fast.

CPL -28%

Facebook Ads

Targeted campaigns that scale demand in your area.

CTR +60%

TikTok Ads

Creative that stops the scroll and drives action.

Official Marketing Partners

Proven Results

Our Work

From home services to clinics, we reduce CPL and scale booked leads. Here is a snapshot of recent paid media wins.

+110

Qualified Leads / Mo

Client

Oakridge Roofing

The Rustic Spoon dining room
Lead Surge

Citywide Plumbing

Calls doubled in 6 weeks with search-led campaigns

4.6x

ROAS on Paid Social

Client

Luxe Aesthetics

-32%

Cost Per Lead

Client

Northline HVAC

Pure Skin Clinic treatment room
Seasonal Push

Greenleaf Landscaping

Spring enquiries up 180% in four weeks

£85k

Tracked Revenue

Client

Harbour Kitchens

58%

Lead-to-booking rate

Client

Brightwell Dental

Midnight Pour cocktail bar
Retargeting

Harbour Wellness

Repeat bookings up 2.1x with follow-up ads

Let’s talk about your business

Tell us a bit about your business and we’ll get back to you with next steps.

4.9 from 200+ reviews

Prefer email? contact@theshiftlabs.co.uk

Why Paid Media Works When It’s Structured
for Growth

Paid media is a fast feedback loop. When tracking, creative, and landing pages align, spend turns into predictable bookings.

Tracking &
Attribution

Clean conversion tracking so every pound spent is tied to a real lead or booking.

Intent &
Audiences

Tight audience targeting so you reach buyers ready to act, not passive browsers.

Creative &
Testing

Rapid creative testing to find winning ads and scale what performs.

Landing
Pages

Conversion-focused pages that match the ad message and remove friction.

Budget
Optimisation

Daily bid and budget tuning to lower CPL and increase ROAS.

0 %

The Reality Check

of paid spend is wasted without proper tracking and landing page alignment. Clean attribution protects your margins.

Delivery Framework

What Your Paid Media System Gets.

Campaign architecture, tracking, and optimisation so you scale bookings with confidence.

01

Account Audit + Plan

Full review of tracking, offers, and CAC targets with a channel-by-channel media plan.

02

Tracking Setup

GA4, GTM, and HubSpot integration with gclid/msclkid capture for clean attribution.

03

Campaign Builds

Search, social, and video campaigns structured around intent and offer alignment.

04

Creative Guidance

Ad creative briefs, messaging angles, and test plans to find winners fast.

05

Optimisation + Reporting

Weekly optimisation, bid management, and reporting tied directly to leads and revenue.

06

Retargeting + Funnel

Full-funnel retargeting sequences that convert drop-offs and warm audiences.

DELIVERY_SEQUENCE

Paid Media Launch Plan

A structured campaign flow that lowers CPL and scales ROAS.

01

AUDIT: BASELINE

We review your account, offers, and unit economics to set targets.

02

TRACK: SIGNALS

GTM, GA4, and HubSpot alignment for accurate lead attribution.

03

BUILD: CAMPAIGNS

Search, social, and video campaigns built around intent.

04

LAUNCH: TEST

Creative and landing page testing to identify winners fast.

05

OPTIMISE: SCALE

Budget shifts guided by CPL, ROAS, and lead quality.

06

RETARGET: RECAPTURE

Follow-up sequences that convert drop-offs and warm audiences.

Performance Snapshot

Paid media that
Scale.

Live data from active campaigns.
See how spend turns into booked leads.

Home Services 90 Day Campaign

Execution Protocol

  • Search + call ads build
  • Landing page split tests
  • Call tracking + CRM sync

0

Booked Leads / Mo

Aesthetics 6 Month Campaign

Execution Protocol

  • Paid social creative testing
  • Offer + lead form optimisation
  • Retargeting sequences

0%

Cost Per Lead

Performance Engine

Paid media on
Autopilot

We do not just guess. Our AI engine monitors bids, audiences, and creative signals to prioritise spend that drives revenue. We tailor the package to your goals.

Predictive Bid Steering

Adjusts bids based on conversion probability so spend stays focused on high-intent traffic.

Audience Expansion

Identifies new lookalike and intent segments to scale volume without inflating CPL.

PROCESSING...

Creative Testing

Cycles ad variants and messaging angles to lift CTR and lower cost per lead.

Daily Optimisation

Reallocates budget across campaigns based on ROAS and lead quality signals.

Paid Media FAQs

Frequently Asked Questions

Answers to the most common questions about our paid media programmes.

How quickly can paid media show results?

Most campaigns show early wins within 2 to 4 weeks once tracking and landing pages are live. We keep optimising as data builds.

What budget do I need to start?

We recommend starting with a budget that allows for testing. Many clients begin from £1,500–£3,000 per month in ad spend, then scale.

Which platforms do you manage?

Google, YouTube, Meta, and TikTok are our core platforms. We can also run Microsoft Ads when it adds incremental volume.

How do you prevent wasted spend?

We use conversion tracking, negative keywords, creative testing, and weekly budget shifts to protect CPL and improve lead quality.

What reporting do I get?

Weekly snapshots plus monthly deep dives covering CPL, ROAS, lead quality, and next-step actions.

Let’s talk about your business

Tell us a bit about your business and we’ll get back to you with next steps.

4.9 from 200+ reviews

Prefer email? contact@theshiftlabs.co.uk