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Creating Content That Converts: A Framework for B2B

Map content to buyer stages and remove guesswork from your editorial plan.

The Shift Labs Team
Aug 21, 2024
1 min read
Creating Content That Converts: A Framework for B2B

Content With Commercial Intent

Each piece should support pipeline, not just traffic.

Build Topic Clusters

Group supporting assets around decision-stage pages.

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We regularly find 20-30% wasted spend in existing ad accounts. Let our senior team audit your setup for free.

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Want help applying this to your business?

If you want a clearer view of what to prioritise across paid media, SEO, content, or web, get in touch and we’ll point you in the right direction.