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Why Your Cost-Per-Acquisition is Creeping Up (And How to Fix It)

Algorithm changes and loose account structure can quietly increase CPA. Here is the reset framework.

The Shift Labs Team
Oct 5, 2024
1 min read
Why Your Cost-Per-Acquisition is Creeping Up (And How to Fix It)

Diagnose First

Audit search term waste, audience overlap, and conversion lag.

Rebuild Campaign Intent

Group by commercial intent and align landing pages to each group.

Are you overspending on paid ads?

We regularly find 20-30% wasted spend in existing ad accounts. Let our senior team audit your setup for free.

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Want help applying this to your business?

If you want a clearer view of what to prioritise across paid media, SEO, content, or web, get in touch and we’ll point you in the right direction.